Microstyle: The Art of Writing Little

Microstyle: The Art of Writing Little PDF

Author: Christopher Johnson

Publisher: W. W. Norton & Company

Published: 2011-07-25

Total Pages: 257

ISBN-13: 0393082334

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“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Maxims Minimus

Maxims Minimus PDF

Author: T. Byram Karasu

Publisher: Rowman & Littlefield Publishers

Published: 2012-04-19

Total Pages: 155

ISBN-13: 1442216905

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Maxims Minimus is the sedimentation of over forty years of experience in teaching, writing, and treating patients. As many other poets, T. Byram Karasu dares to be just so clear, and no clearer. Thus, Dr. Karasu’s Maxims is well suited for this age of Twitter and text messages. He says, “Anything that cannot be said in 140 characters (or in 140 seconds) is not particularly worth saying.” This book is Dr. Karasu’s reflections about loving, working, living, dying, and everything else—his philosophy of life expressed in microstyle.

How to Write Short

How to Write Short PDF

Author: Roy Peter Clark

Publisher: Little, Brown Spark

Published: 2013-08-27

Total Pages: 153

ISBN-13: 031620434X

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America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In How to Write Short, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.

The Production and Distribution of Mimbres Pottery

The Production and Distribution of Mimbres Pottery PDF

Author: Darrell Creel

Publisher: University of New Mexico Press

Published: 2022

Total Pages: 292

ISBN-13: 0826363970

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The Production and Distribution of Mimbres Pottery assesses a much-expanded INAA data set and presents a new and more-informed interpretation of ceramic production and distribution in the Mimbres region.

Getting into Print

Getting into Print PDF

Author: Prof P Sprent

Publisher: Routledge

Published: 2002-11-01

Total Pages: 230

ISBN-13: 1135823707

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This is a practical and comprehensive guide to all aspects of writing about science and technology, including both `how to write' and the practical and commercial aspects of publishing as they affect an author. Special features of technical writing are discussed in detail. It also gives special attention to problems facing writers of instruction manuals in catering for users with a wide range of technical backgrounds.

Building Great Sentences

Building Great Sentences PDF

Author: Brooks Landon

Publisher: Penguin

Published: 2013-06-25

Total Pages: 289

ISBN-13: 1101614021

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Based on the bestselling series from The Great Courses, Building Great Sentences celebrates the sheer joy of language—and will forever change the way you read and write. Great writing begins with the sentence. Whether it’s two words (“Jesus wept.”) or William Faulkner’s 1,287-word sentence in Absalom! Absalom!, sentences have the power to captivate, entertain, motivate, educate, and, most importantly, delight. Yet, the sentence-oriented approach to writing is too often overlooked in favor of bland economy. Building Great Sentences teaches you to write better sentences by luxuriating in the pleasures of language. Award-winning Professor Brooks Landon draws on examples from masters of long, elegant sentences—including Don DeLillo, Virginia Woolf, Joan Didion, and Samuel Johnson—to reveal the mechanics of how language works on thoughts and emotions, providing the tools to write powerful, more effective sentences.

Sacred Pause

Sacred Pause PDF

Author: Rachel Hackenberg

Publisher: Paraclete Press

Published: 2014-11-01

Total Pages: 193

ISBN-13: 1612616798

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Our lives are full of words. We rarely pause to attend to them, much less take time for personal retreat. This book encourages you to stop and revel in the sights, sounds, and meanings of what we say about God. Rachel Hackenberg offers the word-weary, the word-lover, and the spiritually hungry to explore the words of faith anew and thereby meet The Word afresh. Through twelve deceptively light-hearted chapters on letters and definitions, grammar and poetry, this book spa rks spiritual inspiration even as it provides practical exercises for an enlivening personal retreat experience! Rachel G. Hackenberg is an ordained United Church of Christ minister and author of Writing to God and Writing to God: Kids’ Edition. She facilitates workshops on prayer & worship, clergy renewal, and congregational vitality. She blogs at faithandwater.com. "Rachel Hackenberg invites us to reconsider and re-engage with the words we typically use to describe, rather than to fully express, our faith. Sacred Pause is a book to savor. It's as much a devotional as it is a guide for a creative retreat that will change the way you'll encounter Scripture and live the Gospel." —Meredith Gould, PHD, author of Service as a Spiritual Practice "This book will awaken you to a sensational faith, encompassing all your senses and enabling you to experience the holiness of God in the quotidian adventures of life. An antidote to spiritual stagnation, this text will get you out of your chair and onto your feet, dancing with God, singing with the Spirit, and jumping for joy with Jesus." —Bruce Epperly, author of Holy Adventure

Lipstick Traces

Lipstick Traces PDF

Author: Greil Marcus

Publisher: Harvard University Press

Published: 1990

Total Pages: 516

ISBN-13: 9780674535817

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Greil Marcus, author of Mystery Train, widely acclaimed as the best book ever written about America as seen through its music, began work on this new book out of a fascination with the Sex Pistols: that scandalous antimusical group, invented in London in 1975 and dead within two years, which sparked the emergence of the culture called punk. âeoeI am an antichrist!âe shouted singer Johnny Rottenâe"where in the world of pop music did that come from? Looking for an answer, with a high sense of the drama of the journey, Marcus takes us down the dark paths of counterhistory, a route of blasphemy, adventure, and surprise.This is no mere search for cultural antecedents. Instead, what Marcus so brilliantly shows is that various kinds of angry, absolute demandsâe"demands on society, art, and all the governing structures of everyday lifeâe"seem to be coded in phrases, images, and actions passed on invisibly, but inevitably, by people quite unaware of each other. Marcus lets us hear strange yet familiar voices: of such heretics as the Brethren of the Free Spirit in medieval Europe and the Ranters in seventeenth-century England; the dadaists in Zurich in 1916 and Berlin in 1918, wearing death masks, chanting glossolalia; one Michel Mourre, who in 1950 took over Easter Mass at Notre-Dame to proclaim the death of God; the Lettrist International and the Situationist International, small groups of Parisâe"based artists and writers surrounding Guy Debord, who produced blank-screen films, prophetic graffiti, and perhaps the most provocative social criticism of the 1950s and âe(tm)60s; the rioting students and workers of May âe(tm)68, scrawling cryptic slogans on city walls and bringing France to a halt; the Sex Pistols in London, recording the savage âeoeAnarchy in the U.K.âe and âeoeGod Save the Queen.âe Although the Sex Pistols shape the beginning and the end of the story, Lipstick Traces is not a book about music; it is about a common voice, discovered and transmitted in many forms. Working from scores of previously unexamined and untranslated essays, manifestos, and filmscripts, from old photographs, dada sound poetry, punk songs, collages, and classic texts from Marx to Henri Lefebvre, Marcus takes us deep behind the acknowledged events of our era, into a hidden tradition of moments that would seem imaginary except for the fact that they are real: a tradition of shared utopias, solitary refusals, impossible demands, and unexplained disappearances. Written with grace and force, humor and an insistent sense of tragedy and danger, Lipstick Traces tells a story as disruptive and compelling as the century itself.

Typeset in the Future

Typeset in the Future PDF

Author: Dave Addey

Publisher: Abrams

Published: 2018-12-11

Total Pages: 274

ISBN-13: 168335334X

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A designer’s deep dive into seven science fiction films, filled with “gloriously esoteric nerdery [and] observations as witty as they are keen” (Wired). In Typeset in the Future, blogger and designer Dave Addey invites sci-fi movie fans on a journey through seven genre-defining classics, discovering how they create compelling visions of the future through typography and design. The book delves deep into 2001: A Space Odyssey, Star Trek: The Motion Picture, Alien, Blade Runner, Total Recall, WALL·E, and Moon, studying the design tricks and inspirations that make each film transcend mere celluloid and become a believable reality. These studies are illustrated by film stills, concept art, type specimens, and ephemera, plus original interviews with Mike Okuda (Star Trek), Paul Verhoeven (Total Recall), and Ralph Eggleston and Craig Foster (Pixar). Typeset in the Future is an obsessively geeky study of how classic sci-fi movies draw us in to their imagined worlds.