Catalog of Copyright Entries. Third Series

Catalog of Copyright Entries. Third Series PDF

Author: Library of Congress. Copyright Office

Publisher: Copyright Office, Library of Congress

Published: 1961

Total Pages: 2006

ISBN-13:

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Includes Part 1, Number 1 & 2: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - December)

Strategic Brand Management

Strategic Brand Management PDF

Author: Richard H. Elliott

Publisher: Oxford University Press

Published: 2011-03-10

Total Pages: 321

ISBN-13: 019956521X

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`I find it an interesting read. I appreciate the in-depth psychological discussions and students will be happy with a short branding book.' Csilla Horvath, Radboud University Nijmegen --

Introduction to Market Access for Pharmaceuticals

Introduction to Market Access for Pharmaceuticals PDF

Author: Mondher Toumi

Publisher: CRC Press

Published: 2017-01-12

Total Pages: 310

ISBN-13: 1315314584

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Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University. Key Features: The first guide to market access for pharmaceuticals based on tested teaching materials Addresses both pharmaceutical and vaccine products Includes case studies and scenarios Covers market access consdierations for Western Europe, the USA, Japan and China Explains the impact the changing healthcare market will have on your product

Lights! Camera! Action! The Power of PR

Lights! Camera! Action! The Power of PR PDF

Author: Angela O'Mara

Publisher: AuthorHouse

Published: 2010-04

Total Pages: 123

ISBN-13: 1452011559

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If you are a plastic or cosmetic surgeon and are tired of seeing doctors less qualified than you in the media, or are looking to expand your business, then this book is for you! It will guide you through the media maze and teach you how to position your practice and prepare yourself for media attention. Since the recent economic downfall, PR is the most sought after and cost effective way to promote a medical practice. This book will teach you how you can use this elusive and powerful marketing tool, giving you an added advantage over the competition. In this book Angela O'Mara shares her best advice from 22+ years of experience in the world of cosmetic surgery PR.

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