Consumer Behaviour
Author: Michael R. Solomon
Publisher:
Published: 2019
Total Pages: 545
ISBN-13: 9781488616976
DOWNLOAD EBOOK →Consumer Behaviour: Buying, Having Being eBook.
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Buying, Having, and Being
Author: Michael R. Solomon
Publisher: Allyn & Bacon
Published: 1994
Total Pages: 292
ISBN-13: 9780205153749
DOWNLOAD EBOOK →Consumer Behavior: Buying, Having, and Being, Global Edition
Author: Michael R. Solomon
Publisher: Pearson UK
Published: 2019-08-05
Total Pages: 641
ISBN-13: 1292318201
DOWNLOAD EBOOK →This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses. Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence h.
Consumer Behavior and Culture
Author: Marieke de Mooij
Publisher: SAGE Publications
Published: 2010-09-29
Total Pages: 425
ISBN-13: 1412979900
DOWNLOAD EBOOK →The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Consumer Behavior
Author: Michael R. Solomon
Publisher:
Published: 2011
Total Pages: 680
ISBN-13: 9780273755883
DOWNLOAD EBOOK →In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Consumer Behaviour
Author: Jim Blythe
Publisher: SAGE
Published: 2013-03-26
Total Pages: 473
ISBN-13: 1446276333
DOWNLOAD EBOOK →Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!
The Why of the Buy
Author: Patricia Mink Rath
Publisher: Bloomsbury Publishing USA
Published: 2014-10-27
Total Pages: 481
ISBN-13: 1609018982
DOWNLOAD EBOOK →How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities
Consumer Behavior and Culture
Author: Marieke de Mooij
Publisher: SAGE
Published: 2019-06-10
Total Pages: 473
ISBN-13: 1526471590
DOWNLOAD EBOOK →Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Consumer Behavior
Author: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
Published: 2003-03
Total Pages: 0
ISBN-13: 9780072865493
DOWNLOAD EBOOK →Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Author: Kaufmann, Hans Ruediger
Publisher: IGI Global
Published: 2017-01-18
Total Pages: 420
ISBN-13: 1522521402
DOWNLOAD EBOOK →In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
