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Design Elements, Color Fundamentals

Author: Aaris Sherin

Publisher: Rockport Publishers

Published: 2012-01-01

Total Pages: 160

ISBN-13: 161058189X

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: â€”Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order â€”See how known pairings and selection methods can be used in real-world projects â€”Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations â€”Realize the basic tenets of color theory as it is broken down into clear and actionable directives â€”Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

Design Elements

Author: Timothy Samara

Publisher: Rockport Publishers

Published: 2007-04-01

Total Pages: 273

ISBN-13: 1616736364

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The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Design Elements, Typography Fundamentals

Author: Kristin Cullen

Publisher:

Published: 2012-06

Total Pages: 162

ISBN-13: 1592537677

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Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Design Elements, Third Edition

Author: Timothy Samara

Publisher: Rockport Publishers

Published: 2020-09-07

Total Pages: 323

ISBN-13: 1631598732

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This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.

Design Fundamentals

Author: Rose Gonnella

Publisher:

Published: 2016

Total Pages: 0

ISBN-13: 9780133962420

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Design Fundamentals: Notes on Type looks like a design student's sketchbook with handwritten notes and full-color, hand-drawn illustrations. But it's more than that. This gorgeously illustrated "notebook" is a full-blown typography course in disguise. Young designers are lured in by the lush graphics and quirky layout only to discover by the end of the book that they've learned all of the key concepts taught in a foundational course on type. They'll learn about the history of letterforms, the anatomy and physiology of type, the basics of measurements and spacing, how to recognize and choose type for design projects, and more. Fun and fast-paced, this creative notebook isn't required reading, it's desired reading; and it's the third in a series of Design Fundamentals books that students will want to keep and enjoy long after they've mastered these basic building blocks of design. This book includes: - Core instruction on the history, anatomy, and structure of type - Direction on the basics of measurement and spacing: leading, kerning, indents, and line lengths both in text and display sizes, and optical measurement considerations. - Examination of the use, mood, and "voice" of type as seen in creative work and professional examples - Exercises and projects for practice and concept development - Strange and delightful illustrations created specifically for this book (to inspire action) - A companion website stocked with additional projects, a bibliography, glossary, and links to additional visual examples.

The Fundamentals of Creative Design

Author: Gavin Ambrose

Publisher: A&C Black

Published: 2011-08-31

Total Pages: 196

ISBN-13: 2940411611

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Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Principles of Color Design

Author: Wucius Wong

Publisher: John Wiley & Sons

Published: 1997

Total Pages: 230

ISBN-13: 9780471287087

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Principles of Color Design, Second Edition, continues to provide the beginner with a foundation to develop a personal color sense. Written by Wucius Wong, an internationally recognized fine artist and authority in the design field, this classic book presents principles, theories, and applications simply and elegantly.

The Language of Graphic Design

Author: Richard Poulin

Publisher:

Published: 2012-10

Total Pages: 291

ISBN-13: 1592538258

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'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

Exploring the Elements of Design

Author: Poppy Evans

Publisher: Cengage Learning

Published: 2012-03-12

Total Pages: 336

ISBN-13: 9781111645489

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Designed to prepare students for success in graphic design, the third edition of EXPLORING THE ELEMENTS OF DESIGN has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color text offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this text provides students with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that students have all the information needed to work in the ever-changing world of graphic design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Color Now

Author: Sendpoints

Publisher:

Published: 2018-09

Total Pages: 256

ISBN-13: 9789887849407

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Few things can catch the eye like an expertly chosen color scheme. Whether choosing colors to represent a single product or an entire brand, a strong knowledge of how to select and manipulate color is a must for designers who want to make an impression. Enter Color Now, a comprehensive guide to all aspects of working with color in design. In four sections, designers will learn the basics of the physics of light and color, the psychology behind the ways humans react to color schemes, CMYK versus RGB, and the principles of color theory. A wide selection of detachable color chips make mixing and matching color palettes in different settings and lighting situations easier than ever, and a broad survey of products and brands renowned for their use of color provides ample inspiration to jumpstart the creative process.