Handbook of Consumer Psychology

Handbook of Consumer Psychology PDF

Author: Curtis P. Haugtvedt

Publisher: Psychology Press

Published: 2018-12-07

Total Pages: 1892

ISBN-13: 1136676201

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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Crowning the Nice Girl

Crowning the Nice Girl PDF

Author: Christine R. Yano

Publisher: University of Hawaii Press

Published: 2006-06-30

Total Pages: 305

ISBN-13: 0824862066

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After World War II, Japanese Americans in Hawai‘i sought to carve a positive niche of public citizenship in the community. In 1953 members of the Honolulu Japanese Junior Chamber of Commerce and their wives created a beauty contest, the Cherry Blossom Festival (CBF) Queen Pageant, which quickly became an annual spectacle for the growing urban population of Honolulu. Crowning the Nice Girl analyzes the pageant through its decades of development to the present within multiple frameworks of gender, class, and race/ethnicity. Drawing on extensive archival research; interviews with CBF queens, contestants, and organizers; and participant observation in the Fiftieth Annual Festival as a volunteer, Christine Yano paints a complex portrait of not only a beauty pageant, but also a community. The study begins with the subject of beauty pageants in general and Asian American beauty pageants in particular, interrogating the issues they raise, embedding them within their histories, and examining them as part of a global culture that has taken its model from the Miss America contest.Yano follows the pageant throughout the decades into the 1990s, adding corresponding "herstories"—extensive narratives drawn from interviews with CBF queens. She concludes by framing issues of race, ethnicity, spectacle, and community within the intertwined themes of niceness and banality.

The Ultimate Quotable Einstein

The Ultimate Quotable Einstein PDF

Author: Albert Einstein

Publisher: Princeton University Press

Published: 2019-12-31

Total Pages: 608

ISBN-13: 0691207291

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The most comprehensive collection of Einstein quotations ever published Here is the definitive new edition of the hugely popular collection of Einstein quotations that has sold tens of thousands of copies worldwide and been translated into twenty-five languages. The Ultimate Quotable Einstein features 400 additional quotes, bringing the total to roughly 1,600 in all. This ultimate edition includes new sections—"On and to Children," "On Race and Prejudice," and "Einstein's Verses: A Small Selection"—as well as a chronology of Einstein’s life and accomplishments, Freeman Dyson’s authoritative foreword, and new commentary by Alice Calaprice. In The Ultimate Quotable Einstein, readers will also find quotes by others about Einstein along with quotes attributed to him. Every quotation in this informative and entertaining collection is fully documented, and Calaprice has carefully selected new photographs and cartoons to introduce each section. Features 400 additional quotations Contains roughly 1,600 quotations in all Includes new sections on children, race and prejudice, and Einstein’s poetry Provides new commentary Beautifully illustrated The most comprehensive collection of Einstein quotes ever published

The New Quotable Einstein

The New Quotable Einstein PDF

Author: Albert Einstein

Publisher:

Published: 2005

Total Pages: 407

ISBN-13: 9780691120751

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A new, updated edition of the ultimate Einstein reference book continues to provide readers with the best window into the life and wisdom of this twentieth-century icon in celebration of the centennial of Einstein's Special Theory of Relativity, with more than three hundred new quotations, an account of Einstein's final days, a new section "On Aging," and more. Simultaneous.

Sensitive Objects

Sensitive Objects PDF

Author: Jonas Frykman

Publisher: Nordic Academic Press

Published: 2016-04-12

Total Pages: 291

ISBN-13: 918816862X

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Some objects seem especially personal and important to us - be it a quickly packed suitcase, an inherited vase, or a photograph. In Sensitive Objects the authors discuss when, how, and why particular objects appear as 'sensitive'. They do so by analyzing the objects' affective charging in the context of historically embedded practices. Sensitive Objects is a contribution to the upcoming field of 'affect research' that has so far been dominated by psychology and cultural studies, and the authors examine the potential for epistemic gain by connecting the studies of affect with the studies of material culture. The contributors, predominantly ethnologists and anthropologists, use fieldwork to examine how people project affects onto material objects and explore how objects embody or trigger affects and produce affective atmospheres.

Crescendo of the Virtuoso

Crescendo of the Virtuoso PDF

Author: Paul Metzner

Publisher: Univ of California Press

Published: 2024-07-26

Total Pages: 403

ISBN-13: 0520377400

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During the Age of Revolution, Paris came alive with wildly popular virtuoso performances. Whether the performers were musicians or chefs, chess players or detectives, these virtuosos transformed their technical skills into dramatic spectacles, presenting the marvelous and the outré for spellbound audiences. Who these characters were, how they attained their fame, and why Paris became the focal point of their activities is the subject of Paul Metzner's absorbing study. Covering the years 1775 to 1850, Metzner describes the careers of a handful of virtuosos: chess masters who played several games at once; a chef who sculpted hundreds of four-foot-tall architectural fantasies in sugar; the first police detective, whose memoirs inspired the invention of the detective story; a violinist who played whole pieces on a single string. He examines these virtuosos as a group in the context of the society that was then the capital of Western civilization. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1999.

Obasan

Obasan PDF

Author: Joy Kogawa

Publisher: Penguin

Published: 2016-09-13

Total Pages: 290

ISBN-13: 073523390X

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Winner of the American Book Award Based on the author's own experiences, this award-winning novel was the first to tell the story of the evacuation, relocation, and dispersal of Canadian citizens of Japanese ancestry during the Second World War.