Guerrilla Marketing Volume 1

Guerrilla Marketing Volume 1 PDF

Author: Jay Conrad Levinson

Publisher: Morgan James Publishing

Published: 2021-10-05

Total Pages: 349

ISBN-13: 1631956248

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Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.

Guerrilla Marketing Attack

Guerrilla Marketing Attack PDF

Author: Jay Conrad Levinson

Publisher: Houghton Mifflin Harcourt

Published: 1989

Total Pages: 212

ISBN-13: 9780395502204

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At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.

Guerrilla Marketing for Writers

Guerrilla Marketing for Writers PDF

Author: Jay Conrad Levinson

Publisher: Morgan James Publishing

Published: 2010-01-01

Total Pages: 253

ISBN-13: 1600377599

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Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

Guerrilla Marketing for the New Millennium

Guerrilla Marketing for the New Millennium PDF

Author: Jay Conrad Levinson

Publisher: Morgan James Pub

Published: 2005

Total Pages: 136

ISBN-13: 9781933596075

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The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."

Guerrilla Marketing for the Home-based Business

Guerrilla Marketing for the Home-based Business PDF

Author: Jay Conrad Levinson

Publisher: Houghton Mifflin Harcourt

Published: 1995

Total Pages: 196

ISBN-13: 9780395742839

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American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.

Guerrilla Marketing

Guerrilla Marketing PDF

Author: Alexander L. Fattal

Publisher: University of Chicago Press

Published: 2018-12-10

Total Pages: 325

ISBN-13: 022659064X

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Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Guerrilla Marketing and Joint Ventures

Guerrilla Marketing and Joint Ventures PDF

Author: Jay Conrad Levinson

Publisher: Morgan James Publishing

Published: 2014-08-15

Total Pages: 202

ISBN-13: 1630471577

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Unlock the ultimate secret to entrepreneurial success with this field-tested guide to guerrilla marketing and joint ventures! With his Guerrilla Marketing series, Jay Conrad Levinson has helped countless entrepreneurs level the playing field and compete with the big guys through low- and no-cost marketing strategies. Now he and coauthor Sohail Khan reveal how to master the most powerful weapon in the guerrilla marketing arsenal: strategic partnership. Guerrilla Marketing and Joint Ventures explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Real-life case studies—including Khan’s own experience of going from zero to four million customers in thirty days—will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time.

Guerrilla Marketing in 30 Days Workbook

Guerrilla Marketing in 30 Days Workbook PDF

Author: Jay Levinson

Publisher: Entrepreneur Press

Published: 2006-12-01

Total Pages: 234

ISBN-13: 1613080476

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Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.

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