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The Choice Factory

Author: Richard Shotton

Publisher: Harriman House Limited

Published: 2018-02-12

Total Pages: 111

ISBN-13: 085719609X

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

The Last Mile

Author: Dilip Soman

Publisher: University of Toronto Press

Published: 2015-07-27

Total Pages: 297

ISBN-13: 1442616644

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Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.

Constitutive Models for Rubber VI

Author: Gert Heinrich

Publisher: CRC Press

Published: 2009-09-01

Total Pages: 518

ISBN-13: 1439859337

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Recent developments in order to represent the material behaviour of filler-reinforced elastomers under realistic operating conditions are collected in this volume. Special topics are finite element simulations and methods, dynamic material properties, experimental characterization, lifetime prediction, friction, multiphysics and biomechanics, reinforcement, ageing, fracture and fatigue as well as micro- and macromechanical approaches. Constitutive Models for Rubber VI is of interest to research and development engineers in the industry, and to postgraduates and researchers in all disciplines of engineering and materials science.

The Genius Factory

Author: David Plotz

Publisher: Random House Trade

Published: 2006

Total Pages: 290

ISBN-13: 0812970527

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This is the inside, never-before-told story of the Nobel Prize sperm bank, the most radical experiment in human breeding in U.S. history. More than 200 children were born from this sperm bank between 1980-1999. It is also the story of the extraordinary meetings between the children and their donor fathers.

Copy, Copy, Copy

Author: Mark Earls

Publisher: John Wiley & Sons

Published: 2015-05-26

Total Pages: 224

ISBN-13: 1118964969

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THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC

The Thing Which Has No Name

Author: Rory Sutherland

Publisher: W H Allen

Published: 2019-03-14

Total Pages: 320

ISBN-13: 9780753556511

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To be brilliant, you have to be irrational Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren't, and we don't. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people's choices you have to bypass reason. The best ideas don't make rational sense- they make you feelmore than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.

Summary of Richard Shotton's The Choice Factory

Author: Everest Media,

Publisher: Everest Media LLC

Published: 2022-05-04T22:59:00Z

Total Pages: 29

ISBN-13:

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Please note: This is a companion version & not the original book. Sample Book Insights: #1 The classic experiment done by Darley and Batson in 1973 proved how seemingly incidental contextual factors have a significant, but under-appreciated, influence on behavior. The situation, not the person, determines the behavior. #2 The truth is that consumers have not changed at all since 1973. The more agencies try to convince us that everything is changing, and that we need them to interpret the changes, the longer they will stay employed. #3 The rushing students in the experiment were less helpful than those who had more time to spare. The Princeton psychologists thought one reason was a narrowing of the cognitive map, a phrase they borrowed from University of California - Berkeley psychologist, Edward Tolman. #4 The most important finding from the Darley experiment is that context is more important than personality in determining behavior. This undermines one of advertising’s most deeply held beliefs: that brands must identify and then focus their communications on a core target audience.

The Illusion of Choice

Author: Richard Shotton

Publisher: Harriman House Limited

Published: 2023-03-28

Total Pages: 173

ISBN-13: 0857199757

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The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more. Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer. You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more. You simply cannot afford to miss The Illusion of Choice.

Reorganizing the Factory

Author: Nancy Hyer

Publisher: CRC Press

Published: 2001-10-22

Total Pages: 788

ISBN-13: 9781563272288

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Winner of the 2003 Shingo Prize! Reorganizing work processes into cells has helped many organizations streamline operations, shorten lead times, increase quality, and lower costs. Cellular manufacturing is a powerful concept that is simple to understand; however, its ultimate success depends on deciding where cells fit into your organization, and then applying the know-how to design, implement and operate them. Reorganizing the Factory presents a thoroughly researched and comprehensive "life cycle" approach to competing through cellular work organizations. It takes you from the basic cell concept and its benefits through the process of justifying, designing, implementing, operating, and improving this new type of work organization in offices and on the factory floor. The book discusses many important technical dimensions, such as factory analysis, cell design, planning and control systems, and principles for lead time and inventory reduction. However, unique to the literature, it also covers in depth the numerous managerial issues that accompany organizing work into cells. In most implementations, performance measurement, compensation, education and training, employee involvement, and change management are critically important. These issues are often overlooked in the planning process, yet they can occupy more of the implementation time than do the technical aspects of cells. Includes: Why do cells improve lead time, quality, and cost? Planning for cell implementation Justifying the move to cells, strategically and economically Designing efficient manufacturing and office cells Selecting and training cell employees Compensation system for cell employees Performance and cost measurement Planning and control of materials and capacity Managing the change to cells Problems in designing, implementing, and operating cells Improving and adapting existing cells Structured frameworks and checklists to help analysis and decision-making Numerous examples of cells in various industries

Industrial Management

Author:

Publisher:

Published: 1925

Total Pages: 556

ISBN-13:

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