The Competitive Destination

The Competitive Destination PDF

Author: J. R. Brent Ritchie

Publisher: CABI

Published: 2003

Total Pages: 291

ISBN-13: 0851996647

DOWNLOAD EBOOK →

The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.

The Competitive Destination

The Competitive Destination PDF

Author: J. R. Brent Ritchie

Publisher: CABI

Published: 2003-07-16

Total Pages: 420

ISBN-13: 9780851998473

DOWNLOAD EBOOK →

This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.

Positioning and Branding Tourism Destinations for Global Competitiveness

Positioning and Branding Tourism Destinations for Global Competitiveness PDF

Author: Hashim, Rahmat

Publisher: IGI Global

Published: 2019-01-18

Total Pages: 332

ISBN-13: 1522572546

DOWNLOAD EBOOK →

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

Strategies for Promoting Sustainable Hospitality and Tourism Services

Strategies for Promoting Sustainable Hospitality and Tourism Services PDF

Author: Korstanje, Maximiliano Emanuel

Publisher: IGI Global

Published: 2020-06-26

Total Pages: 243

ISBN-13: 1799843319

DOWNLOAD EBOOK →

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.

Managing and Marketing Tourist Destinations

Managing and Marketing Tourist Destinations PDF

Author: Metin Kozak

Publisher: Routledge

Published: 2010-11

Total Pages: 263

ISBN-13: 1136904751

DOWNLOAD EBOOK →

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations an.

Encyclopedia of Tourism

Encyclopedia of Tourism PDF

Author: Jafar Jafari

Publisher: Routledge

Published: 2002-09-11

Total Pages: 717

ISBN-13: 1134735324

DOWNLOAD EBOOK →

In fewer than three hundred years tourism has become a global service industry of great economic, cultural and political importance. Published to critical acclaim, the Encyclopedia of Tourism - now available as a Routledge World Reference title - is the definitive one-volume reference source to this challenging multisectoral industry and multi disciplinary field of study. Comprising over one thousand entries, this volume has been written by an international team of contributors to provide a comprehensive guide to both the manifest and hidden dimensions of tourism. It explores the wide range of definitions, concepts, perspectives and institutions and includes: comprehensive coverage of key issues and concepts definitions of all terms and acronyms entries on the significant institutions, associations and journals in the field country-specific tourism profiles, from Greece to Japan and Kenya to Peru thorough analysis of the trends and patterns of tourism development and growth. The extensive cross-referencing and comprehensive index will assist the reader in making links between the diverse aspects of tourism studies, and the suggestions for further reading are invaluable.

Modelling Destination Competitiveness

Modelling Destination Competitiveness PDF

Author: Geoffrey Ian Crouch

Publisher:

Published: 2008

Total Pages: 45

ISBN-13: 9781920965389

DOWNLOAD EBOOK →

"The aim of this study was to develop an insight into the importance and impact of the attributes which shape the competitiveness of tourism destinations. Research since the early 1990s has gradually shed light on the nature and structure of destination competitiveness. Some of this research has focussed on particular elements of destination competitiveness, such as price competitiveness, while other research has aimed at developing a more comprehensive understanding of destination competitiveness. General theories of competitiveness have been assimilated and adapted, and conceptual models of destination competitiveness have been developed which tailors these general ideas and theories to the particular characteristics of the tourism industry. As a result, destination competitiveness theory has developed to the point that empirical study is now possible and desirable. In more recent years the conceptual models have been applied to analyse specific destinations or tourism markets. But one of the most pressing research needs is to understand better the relative importance of the attributes of competitiveness. Strategies for improving destination competitiveness must make decisions about where and how limited resources should be directed. Therefore, information which helps to identify which attributes are likely to influence competitiveness most effectively, are of considerable value." -- Publisher.

Tourism Destination Marketing and Management

Tourism Destination Marketing and Management PDF

Author: Youcheng Wang

Publisher: CABI

Published: 2011-03-01

Total Pages: 370

ISBN-13: 9781845937003

DOWNLOAD EBOOK →

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].

Lanterna Rally - Theme by Grace Themes